Complete beginners guide to content strategy ux booth. Chapter 2 the craft of content strategy the elements of content. The content strategy toolkit is a great resource for helping you to align stakeholders and take control of your content. Even experienced content strategists will learn something new in this guide, since we can all do with a reminder of the basics. Learn more about content strategy for the web the content strategy toolkit is the ultimate collection of everything you need to create and launch a content strategy. The 33 strategies of war, the 48 laws of power by robert greene. Philadelphia flyers power play with original content. Content strategy refers to the planning, development, and management of contentwritten or in other media. Im based in philly, and work with clients anywhere and everywhere. Essentially a novel about adult relationships, this book draws together the narrative threads of several characters that are connected to the 14year old gabriel santoro, while living in the dangerous gangcontrolled streets of the badlands section of philadelphia. Your content strategy covers the entire framework for your online marketing goals. Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice.
Our content strategy workshops will change that by helping you get your team on track, build. James philly content strategy philadelphia, pa meetup. Jan 19, 2015 this book tells the behindthescenes history of the philadelphia mural arts project. The philadelphia official visitors guide is a free publication of the philadelphia convention and visitors bureau. Sara runs a content strategy consultancy based in philadelphia, and is known for helping. Philadelphia meetup focused on content strategy with over 600 members. Guiseppe getto will teach you the secrets to leveraging existing technical content into a robust content funnel that can help you attract, land, and retain consumers who are hungry for this type of information. Content strategy by rahel anne bailie and noz urbina. Content strategy for the web was a great overview of learning the process of content strategy at a large organization.
Robert is a crack researcher and storyteller he has a profound ability to explain timeless. Content marketing is the creation and distribution of journalistic, helpful, audiencefocused material that creates a tighter connection with your customers. Visit philadelphias advertising is a proven imagebuilder and business driver. Part of the spirit of philadelphia is all the history that lies within its streets. Sara wachterboettcher runs a content strategy consultancy based in philadelphia. Job description content strategists at 160over90 understand that content is more than just words.
Of course, i am biased because i trained under robert. Upcoming events philly content strategy philadelphia, pa. The term has been particularly common in web development since the late 1990s. Philadelphia flyers power play with original content shoots. More than 2,000 murals adorn the city now and were created in.
Content strategist jobs, employment in philadelphia, pa. Stylematters writing services professional writing, editing. Books based in philadelphia sponsored by top books based in philadelphia if you are interested in learning more about the city, here are the top books based on philadelphia. Content marketing is a key component to running an impactful communications campaign in the digital age. Fever 1793 tells an important piece of that historical story, though an unpleasant one. Philadelphia, pennsylvania philadelphia is the largest city in the commonwealth of pennsylvania and the county seat of philadelphia county, with which it is coterminous. This virtual workshop is well suited for those who want to meet the following goals. Kristina halvorson, author of the book content strategy for the web. Content strategy for the web by kristina halvorson, the elements of content strategy by erin kissane, content everywhe. The top 15 strategic management books startup grind. Explore content strategys roots, and quickly learn not only how its done, but how. Rather, like all interactive content, they should be executed in a time, manner and channel consistent with, and indeed supporting, overall. These two professors, and game strategy theorists, use case studies from pop culture, history and sports to prove how individual and business interactions can use game components as a part of their strategy.
If you try to do everything in this book, you will end up burned out, frustrated and exhausted, wondering why the hell youre bothering. Philadelphia eagles go hollywood with new media strategy. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also. Join brain traffic ceo kristina halvorson in a city near you for a day of content strategy learning and fun. Meghan casey of brain traffic, the firm whose founder kristina halvorson evangelized content strategy through her foundational book content strategy for the web, compiles an invaluable assortment of tools, exercises, and templates to give your content strategy a kickstart. An insightful, funny hand book that explores content strategy roots and quickly and expertly demonstrates not only how its done, but how you can do it as well. Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.
Many people are asking for better content strategy at their organizations, but very few really understand what that means. The elements of content strategy brief books for people who. Sara runs a content strategy consultancy based in philadelphia, and is known for helping organizations turn desktopcentric pages into modular, mobileready contenta passion she turned into the book content everywhere from rosenfeld media. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. David dylan thomas content strategy advocate think company. The book goes over how to do content strategy in general, and how to do it well. May 27, 2016 part of the spirit of philadelphia is all the history that lies within its streets. In a 2006 interview, the late anne dharnoncourt, director of the philadelphia. Our specialty is inbound marketing strategies that attract target prospects and convert them to new customers. In erin kissanes shortbutsweet book, she digs into content strategys roots.
Very often i find that books appearing in the empowermentpersonal growth field, or from various coaching disciplines, are nothing but fluffedup advertorials for the authors speaking career or seminars. We are a group of content strategy practitioners in philadelphia, who aim to exchange knowledge and expand understanding of the discipline of content strategy. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. Its about planning, structure, organization, and how smart content drives business goals. Erin kissanes book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to content strategy, the kinds of work that content strategists do, and the kinds of pitfalls to look out for as a content strategist. Sara wachterboettcher is a coach, strategist, facilitator, and speaker dedicated to. Currently working on a book for a book apart about design for cognitive bias, i think. An editorial calendar is like a roadmap for content creation, showing you what kind of content to create, what topics to cover, which personas to target, and how often to publish to best support your inbound marketing strategy. Philadelphia seo for growth philadelphia web design. Apply to content strategist, designer, medical strategist and more. The brain traffic model kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. Ordering the visitors guide to your address will incur a. Develop programming, form strategic partnerships, give lectures. Placing text up on a blog or posting a series of tweets are not likely to accomplish marketing objectives alone.
Content strategy is a necessary element of any successful online marketing campaign. David dylan thomas content strategy advocate think. Your content strategy reading list for 2016 oho interactive. Louis rosenfeld, author of information architecture for the world wide web. What every technical communicator should know about content. Focusing on a reallife intersection of third street and indiana avenue in the fairhill area of the city that is known for its. The truth is, without a strategy your content will never reach its full potential. Okay, now that were on the same page, lets talk about why your organization should embrace content marketing. It also may be picked up free at locations throughout center city philadelphia, including the citys official visitor centers. A game theorists guide to success in business and life by avinash k. Focuses on project managers, department heads and other decision makers who need to know more about content strategy.
The flyers essentially hit the reset button on their content strategy, using fan focus groups and surveys to formulate a philosophy focused on exemplifying philadelphias edge and grit while. Realworld stories to strengthen every interactive project 9780123919229. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. Content strategy web and marketing content blog articles. May 05, 2020 content strategy is a plan that uses content to achieve a business goal. Youll also receive a ton of resources, including exclusive access to information from guiseppe gettos new book, content strategy in technical communication. Contact flackable for a complimentary consultation to learn how we can bolster your writing capacity and overall content strategy to educate, entertain and engage key audiences. Organizations can get in on the media buy through cobranded advertising opportunities, which have included placements in philadelphia, new york city and washington, d.
Clare has been a director of content strategy at epam, a global development and design firm, and the content strategy practice lead at electronic ink, in philadelphia. That second part is really important, and something many authors lose sight of. This story is the first in a series looking at how and why philadelphias professional sports teams are expanding their media operations and investing in original content production. Philadelphia seo for growth is a top philadelphia digital marketing agency. Strategy is deciding what you want to do, and perhaps more importantly, what you dont want to do. The philadelphia is the largest city in the commonwealth of pennsylvania and the county seat of philadelphia county, with which it is coterminous. Sara wachterboettcher runs a content strategy consultancy based in philadelphia, where she helps clients stop creating endless content and start building strategies that are. If youre a seasoned professional or just getting started, meghans experience guides you through complex, challenging projects.
This book tells the behindthescenes history of the philadelphia mural arts project. Everything you say here about content and content strategy can apply equally to the creation of a book. Feb, 2020 this story is the first in a series looking at how and why philadelphia s professional sports teams are expanding their media operations and investing in original content production. Amazingly, this second edition doesnt just keep up. Sara wachterboettcher runs a content strategy consultancy based in philadelphia, where she helps clients stop creating endless content and start building strategies that are sustainable, meaningful, and futureready. Upcoming events for philly content strategy in philadelphia, pa. Feb 14, 2020 the flyers essentially hit the reset button on their content strategy, using fan focus groups and surveys to formulate a philosophy focused on exemplifying philadelphia s edge and grit while. Whether you seek content strategy, knowledge management expertise, technical writing, graphic design, content management or book development you can count. I started active voice after leading a content strategy and ux consulting company for.
But if i had not, these books still would have given me a priceless education as they have for millions of other people. We design websites that are optimized for top ranking in search engines and that generate leads. In 2008, she launched the content strategy practice at her past agency. An effective way to do this is to create an editorial calendar. We are a group of content strategy practitioners in philadelphia, who aim to exchange knowledge and expand understanding of the discipline of content. Join us and learn more about this highimpact and indemand practice.
Past events philly content strategy philadelphia, pa meetup. It is more than just blogs and articles you write for a company each week. Focusing on a reallife intersection of third street and indiana avenue in the. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul. Having worked at a large nyc based digital strategy agency most of the concepts in this book were familiar. Erin kissane wrote a book about content strategy and youre reading quotes on the website to decide if you should buy it.